Paula Atherill

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About Paula Atherill

Paula has a background in data analytics and management reporting and holds two degrees. Initially working for 10 years in the financial services sector in Marketing and Risk departments Paula was a Decision Science Manager, responsible for building highly accurate decision models for credit card applications.

Paula has been self-employed and running her own business since 2009. Specialising in online technology solutions small businesses and charitable organisations. Paula’s business, Creative Analysis Ltd, specialises in developing CRM systems and integrated end-to-end online solutions. Their particular passion is creating systems that enable business owners to work from anywhere.

Paula regularly gives back to the community and more recently to world causes, working with C4C. Having worked as a Youth Worker for 12 years Paula has a breadth of experience in working with young people and education outside of the standard curriculum. Paula was the founder of a youth community organisation called Youth Routes, which provided many development and learning experiences for young people. Including running 3 outdoor music festivals where young people could perform in a safe and supportive environment.

In July 2018 Paula is canoeing down the Zambezi River for 4 days to raise money for children’s senior education. The education involves teaching conservation to the young people in Zambia.